Images are an essential component of advertising and marketing. They help grab our attention and evoke emotions that ultimately drive us to purchase a product or service. With advancements in technology, computer-generated imagery (CGI) has become a game-changer for the marketing industry. In this blog, we’ll explore how CGI imagery can increase product sales and why it’s a smart investment for businesses.
CGI images, also known as computer-generated images, are digital illustrations created using advanced software and computer graphics techniques. These images are incredibly versatile and can be used to create photorealistic depictions of products that don’t exist in the real world or bring existing products to life in a way that traditional photography can’t achieve.
CGI images, also known as computer-generated images, are digital illustrations created using advanced software and computer graphics techniques. These images are incredibly versatile and can be used to create photorealistic depictions of products that don’t exist in the real world or bring existing products to life in a way that traditional photography can’t achieve.
One of the most significant benefits of CGI imagery is that it allows businesses to showcase their products in ways that traditional photography can’t. For example, a company that sells home appliances could use CGI imagery to create 3D renderings of their products in different colors and finishes. This allows customers to see exactly what their purchase will look like before they buy it, even if the product hasn’t been manufactured yet. This kind of imagery can be particularly effective for online retailers, where customers can’t physically interact with the products before making a purchase.
Different angles and focal points are easy to portray in CGI
Moreover, CGI imagery allows businesses to create product images that are completely customizable. With traditional photography, it’s challenging to change an image once it’s been shot. But with CGI imagery, it’s easy to make changes and adjustments to the image until it’s exactly what the business wants. This means that businesses can create product images that are tailored to their specific brand and marketing needs.
CGI imagery can also help businesses save money in the long run. While the initial investment in creating CGI images is often competitive with traditional photography, additionally businesses will save money on reshoots and retouching costs. With CGI, it’s easy to make changes to an image without having to go back and reshoot the entire scene. Businesses can reuse CGI images across multiple platforms and marketing campaigns, saving time and money on creating new content.
Room sets can be redressed much more quickly in CGI than in photography
Another significant benefit of CGI imagery is that it can increase product sales. According to a study by the e-commerce platform Shopify, products with high-quality images sell 91% more than those with low-quality images. A marketing research survey from Demand Metric found that content with relevant images gets 94% more views than content without images. By using CGI imagery to create high-quality, relevant images, businesses can increase product sales and attract more customers.
Moreover, CGI imagery can be used to create highly engaging and interactive marketing campaigns. For example, businesses can use CGI to create 3D product demonstrations that allow customers to see the product in action. This kind of interactive marketing can be incredibly effective at increasing product sales and building brand loyalty.
Nike In 2019, Nike launched an advertising campaign featuring CGI images of its shoes. The campaign was called “Dream Crazy” and featured a range of athletes, including Colin Kaepernick. The campaign received widespread attention and was hailed as one of the most impactful advertising campaigns of the year. The CGI imagery used in the campaign allowed Nike to create a visually stunning and highly engaging ad that resonated with its target audience.
Coca-Cola Coca-Cola’s “Taste the Feeling” campaign. The campaign featured a range of CGI images of Coke bottles, glasses, and cans. The imagery was bright and colourful, and it helped Coca-Cola create an emotional connection with its customers. The campaign was incredibly successful and helped increase sales of Coca-Cola products worldwide.
IKEA IKEA uses CGI imagery to showcase its products in different room settings. Instead of relying on traditional photography, IKEA uses CGI to create 3D renderings of its furniture in various room setups. This allows customers to see how the furniture will look in their homes, which can increase the likelihood of a purchase.
Audi Audi has used CGI imagery to create product images that are more dynamic and visually engaging than traditional car photography. Audi’s CGI images allow customers to see the car from different angles and in different lighting conditions, which can help them make a more informed purchasing decision.
Apple Apple has used CGI imagery to showcase its products in a way that traditional photography cannot. For example, Apple’s product images often show the internal components of their devices, which can help customers better understand the technology behind the product. Additionally, Apple uses CGI to create product videos that show the product in use, which can help customers envision how they would use the product in their own lives.
John Lewis John Lewis created a CGI video demonstrating how a mattress responds to pressure, which allowed customers to see how the mattress would feel in real life. This kind of interactive marketing can be incredibly effective at increasing product sales and building brand loyalty.
In conclusion, CGI imagery has become a game-changer for the marketing industry, providing businesses with a versatile tool to showcase their products in ways that traditional photography cannot. The benefits of CGI imagery include the ability to create customizable and photorealistic depictions of products, as well as the potential to save money in the long run by avoiding costly reshoots and retouching costs.
The examples above which were created for various companies including Austroflamm, JJO, and Aqualisa illustrate how CGI imagery can be used to create visually stunning and highly engaging content which resonates with target audiences. Furthermore, CGI imagery can help build brand loyalty and increase the likelihood of a purchase by allowing customers to see exactly what they are buying, whether it is a piece of furniture or a tap.
In short, investing in CGI imagery can provide businesses with a competitive edge in the crowded and ever-evolving world of marketing. With the ability to create customizable and photorealistic depictions of products, businesses can showcase their products in ways that traditional photography cannot achieve. As technology continues to advance, Companies that provide CGI imagery will undoubtedly become an increasingly essential tool for businesses looking to attract and retain customers.
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