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Under the Hood: Fast-Tracked CGI for Fairacres

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Brief and Context

When JBD appointed Palmer Lunn Architects for the remodelling of the entrance wing at Fairacres, they required a series of CGI images to attract funding for this renovation project. Palmer Lunn Architects reached out to us with a tight deadline to deliver final high-resolution images within ten working days. The initial brief was to produce two views of the building. However, partway through the project, we were asked to produce an additional view and a dusk shot.

Easy and Quick for the Client

The process was designed to be smooth and efficient for the client, with a minimal number of sensible touch points:

  1. Briefing: We started with a clear briefing from Palmer Lunn Architects, understanding their requirements and timelines.

  2. Whiteblock Camera Options: We created whiteblock models to outline the structure and surrounding buildings, providing various camera options along with our recommendations.

  3. Colour Drafts: Following the initial feedback, we produced colour drafts including post-production effects to give a realistic feel to the images.

  4. Revised Shots in High Resolution: After reviewing the drafts, we made necessary revisions and delivered the final high-resolution shots on time.
Despite the simplicity of the process from the client’s perspective, a lot was happening behind the scenes to ensure the project’s success.

Behind the Scenes

Internal Briefing: Our account manager and art team conducted an internal briefing to ensure everyone was aligned with the project goals.

Angle Review: We carefully reviewed the angles to be used, considering both aesthetic appeal and the client’s requirements.

Low Resolution Review: The lead artist, account manager, and art director conducted a detailed review of the low-resolution renders, focusing on fine details and ensuring everything was on track.

Reworking Shots: Based on the internal reviews, the shots were reworked and approved for client sharing.

Feedback Review: We meticulously reviewed client feedback to ensure it was clear and unambiguous. If clarification was needed, we contacted the client (although this was not required in this case).

Final High-Resolution Shots: The final step involved reworking the shots as advised and outputting the high-resolution images.

Speed and Communication

The tight ten-day window was a significant factor, especially with the lead architect's planned leave. Despite these constraints, we ensured our workflow was seamless and efficient:

  • Proactive Communication: Regular updates and open channels for feedback ensured that all parties were on the same page.
  • Flexibility: We adapted our schedule to accommodate the architect’s leave, liaising closely with their colleague to maintain momentum.
  • Responsiveness: Our team’s responsiveness to feedback allowed us to make swift revisions, keeping the project on track.

The Result

The final high-resolution CGI images were delivered on schedule, meeting the project's requirements. These images brought the architect’s drawings to life and provided a realistic and contextually rich visualisation of the proposed remodelling. The client appreciated the quality and speed of delivery, which helped them move forward with securing the necessary funding.

This project showed our ability to work collaboratively and efficiently under tight deadlines, delivering high-quality CGI images that meet the specific needs of our clients.