Project Overview
What does this project aim to achieve?
In today's digital landscape, architectural visualisation has opened doors to endless possibilities where potential homeowners can practically stroll through their future homes and neighbourhoods long before a shovel hits the ground. It's no longer just about seeing; it's about experiencing and believing. Utilising CGI helps assist prospective owners in gaining a deeper understanding of the property they may inhabit for years to come. Observing the area in action can foster a sense of connection and excitement. Immersive visual journeys enable individuals to envision and believe in the possibility that this could be their dream home like never before.
The Brief
What was the project outline?
One of our longstanding clients, Vistry Partnerships North East, reached out with a unique request for their upcoming King Edwards Park development. While we are no strangers to crafting traditional CGI property visuals for brochures, Vistry had a broader vision. Their aspiration was a fusion of content that would fluently adapt and shine across platforms like Facebook, Instagram, and LinkedIn. We needed to provide elegant street scenes, immersive visual journeys, and holiday-specific content to empower Vistry to showcase the enchanting King Edwards Park development year-round.
Content Rollout
What was our project roadmap?
For four lively months, our journey wasn't just about crafting breathtaking visuals. It was about ensuring each piece felt fresh and captivating, allowing Vistry to continuously enthrall potential buyers without hitting that pesky 'content blindness'. Our tapestry of content for the initial three months included:STREET SCENES:
This wasn't just content; it was the heartbeat of the project. It celebrated the neighbourhood's essence in its various moods, from the crisp light of day to the mystique of dusk.STREET SCENE ANIMATION:
Why stick to static when you can animate? This content took viewers on a virtual, vibrant journey, infusing life and motion into the King Edwards Park vision.LIFE MOMENT IMAGES:
These weren't just pictures; they were stories. Going beyond brick and mortar, we wove narratives that mirrored the aspirations of potential homeowners. We dived deep into the personas provided, ensuring each image was a reflection of dreams and lifestyles.CAPTIONED SOCIAL MEDIA ASSETS:
We knew the importance of seamless social media integration. Thus, our assets weren't just ready to dazzle on Instagram or Facebook; they came complete with fitting captions. All the Vistry marketing team had to do was hit 'upload'.
Seasonal Showcase
Shaping the content to the time of year
As winter drew near, we embarked on a journey to harness its enchantment. The outcome wasn't just visual; it was a captivating seasonal narrative, showcasing King Edwards Park draped in a tranquil snowy landscape. With the arrival of festive cheer, we added the sparkle of Christmas decorations, ensuring the content resonated with the warmth and joy of the season. The captivating hero image offers a glimpse into a serene winter scene within King Edwards Park, where a charming couple leisurely traverses the winter wonderland at King Edwards Park, taking in the cozy glow of the festive decorations and snow covered homes.">